What Is The Best Kind Of Video To Market Yourself
Frankly, any kind of video is better than no kind of video. However, any video a user considers boring, dull, and uninteresting will not stimulate the 'viral' effect you're looking for. And, being viral isn't everything either, but it's free promotion for you.
So what is 'viral'? Viral is something that people immediately pass on to others just because it's a 'must see'. It could be anything where someone says "wow, I've got to share this with my friends."
Viral videos typically have to meet certain criteria for most people to considering sharing. Think about it, you probably would never share something with others unless it was:
* Really funny
* Really gross
* Really controversial
* Really sexy
* Really cool
Right? So what kind of video do you make? One of the above if possible but that's unlikely for most people so what's the next best thing? Something that relates directly to your target market. When people go to You Tube, they search for videos. So the videos you make should be related directly to the keywords your market will type when they search. The most relevant of course is your program name. But in addition to that, there are many other smaller niches as well.
This means, your video Title, keywords, and content is around your business, how to improve businesses, how to generate leads, how to generate traffic, etc. It's a fact that a lot of the people who view videos don't actually create them. This is perfect because your video could simply be about how use You Tube and short little videos to generate business and you can teach them how to do the same thing. Pretty simple right?
The key is quality and quantity. You want to create many videos as you can while ensuring they are not duplicates. You can create short little videos at your house, in your car, at the mall, at the park, wherever. Your videos should be short (long videos get boring), relevant, exciting, controversial, and display character. Here are some video ideas:
* show why people should trust you
* indicate what you have to offer over and above other sponsors
* how you can train them
* how you can teach them
* how you can help them
* how you can support them
* the fact that this style of marketing is free and bringing in a boatload of traffic
* how easy making these videos are
* money proof
* short training videos
* short presentations
* just silly, funny videos that show your contact information
* a recording of a powerpoint slideshow
* a music video of a new hit song with some pictures and your contact info
* Use someone else's video with permission and add your contact info
There are really and endless number of ways you could go with these, but these are the most common for your purposes.
The goal with all this is to get the videos ranked and popular. You want people to subscribe to your videos and be your 'friend' (remember, this is social network). By having friends, you can send broadcast messages to them. Tell them about a new video, request they check out your new website, whatever you want to communicate - but do not overuse or people will remove you
Young Rucker
http://www.lgnetwork.info
http://www.myspace.com/youngrucker21
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