Flyer Printing Basics for Your Business - Part I
If you own a small to medium-sized business you have most likely struggled to find a low-risk method of advertising that is guaranteed to produce sales. Have you passed up on offers to advertise because of the costs, risks, and uncertainty associated with most advertising investments? If you're like most business owners, the answer is Yes. It is understandable to be cautious when advertising, however, marketing is an essential part of your growth process. Think about the successful businesses in your area - they advertise heavily and have established a brand by doing so.
The advertising theory is simple: Inform potential customers about products and services, and your sales and business will grow.
Print advertising is perhaps the most trusted, and dependable methods of marketing. It has been around for ages and has always produced excellent results when coordinated properly. In fact, Ancient Egyptians used papyrus to create sales messages and wall posters used to sell their goods.
Although available in many forms, print advertising is most often associated with flyers. Flyers are to print advertising what banner ads are to online advertising. Flyers, brochures, and newspaper inserts, are the backbone of most small business print advertising campaigns for many reasons.
With improvements in flyer printing and distribution technologies, full-color flyers are extremely affordable and easy to distribute. For example, business owners are now able to distribute full-color flyers directly into homes via the newspaper for as little as $0.10 per home. Without distribution flyer printing can cost as little as $0.02 per flyer when ordered in bulk (and that's for full color on both sides printed on glossy paper!). Advertising is absolutely critical to the success and growth of your business, and it can be a fun and rewarding experience.
Be sure to read Flyer Printing Basics for Your Business - Part II for 10 tips on designing effective flyers.
Chris Barr is an experienced marketing professional and graduate of Christopher Newport University. For the lowest prices on printed flyers, newspaper inserts, brochures, menus, and postcards please visit http://www.taradel.com
Copyright 2007 Taradel, LLC. All rights reserved.
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